Sourcing & Procurement
We identify suitable manufacturers based on product requirements, specifications, volumes, certifications and target pricing.
International food sourcing
Connecting Europe food business with trusted manufacturers and partners across Asia
Salm Global Foods supports your sourcing strategy with local access, supplier relationships and commercial opportunities across the supply chain.
Local factory access and production insight across Asian supply chains.
What we do
Your sourcing partner in Asia
Sourcing from Asia offers significant opportunities, but finding the right manufacturers, managing communication and maintaining strong supplier relationships requires time, local knowledge and trust.
Salm Global Foods supports European wholesalers, distributors, foodservice companies and retail partners throughout this process.
We help identify the right suppliers, explore commercial opportunities and maintain strong relationships on the ground.
Our services
From first search to lasting partnership
Practical support across sourcing, supplier communication and commercial development.
Supplier Management
We support communication and relationship management between European buyers and Asian suppliers.
Factory Visits
We visit manufacturers, review capabilities and help create stronger direct relationships with suppliers.
Commercial Opportunities
We explore alternative sourcing options, purchasing structures and new opportunities that can create additional value.
Product & Private Label Development
We support both branded and private-label opportunities together with suitable manufacturing partners.
Sourcing capabilities
Broad sourcing across the food industry
Salm Global Foods does not operate from a fixed product catalogue. Instead, we work around the specific requirements of our partners and source across a broad range of food categories.
We identify suitable manufacturing partners based on quality, certifications, production capabilities, volumes, packaging requirements and commercial objectives.
Foodservice products
Retail food products
Ambient food products
Ingredients and raw materials
Branded products
Private-label products
Convenience products
Speciality food products
Industrial ingredients
Custom product development
New product & trend sourcing
Spot the next opportunity before it reaches the shelf.
Markets do not stand still. Consumer preferences shift, new ingredients emerge and packaging expectations evolve. Being on the ground in Asia means we see these movements early.
We help European partners turn those insights into real products — whether that means a first-to-market launch, a private-label refresh or a new sourcing direction for an existing range.
Explore new product opportunitiesEarly access to new products
We see what is moving in Asian factories before it reaches European buyers. New ingredients, formats and packaging concepts that can give your range a fresh edge.
Trend exploration
From convenience and plant-forward developments to functional ingredients and cleaner labels, we help you explore what is next and what fits your market.
First-to-market partnerships
We connect emerging products with the right European partners and turn promising ideas into private-label or branded opportunities.
For European buyers
A trusted partner on the ground
Working with suppliers thousands of kilometres away can create challenges in communication, supplier management and relationship building.
Salm Global Foods acts as an extension of your organisation in Asia. Whether you are looking for new manufacturers, alternative sourcing opportunities or stronger relationships with existing suppliers, we can support you locally.
Our approach is always based on understanding your existing business first. From there, we identify where additional value may be created.
- Supplier sourcing
- Supplier comparison
- Factory visits
- Pricing discussions
- Product development
- Supplier communication
- Relationship management
- Market exploration
- Private-label opportunities
- New product opportunities
For Asian manufacturers
Connecting manufacturers with European markets
Salm Global Foods works with Asian food manufacturers looking to develop sustainable business relationships in Europe.
We help manufacturers better understand European commercial expectations and connect with relevant wholesalers, distributors, foodservice businesses and retail partners.
Our objective is to create partnerships that work commercially for both manufacturer and buyer.
- Long-term partnerships
- Consistent product quality
- Reliable production
- Competitive commercial terms
- Professional communication
- Export experience
- Relevant certifications
- Product development
- Private-label opportunities
Why Salm Global Foods
Local relationships. International perspective.
Successful sourcing is not only about finding the lowest price. It is about understanding the market, selecting the right partners and building relationships that perform over time.
Salm Global Foods combines local access in Asia with a European commercial mindset.
Local Presence
Being close to suppliers allows for stronger communication, faster follow-up and better relationship management.
European Understanding
We understand the expectations of European buyers when it comes to quality, reliability, communication and commercial performance.
Independent Approach
We explore opportunities based on the requirements of each individual partner rather than promoting a fixed product portfolio.
Strong Relationships
We believe long-term supplier relationships create better results than short-term transactions.
One Point of Contact
We help simplify communication between buyers and manufacturers across different markets, cultures and time zones.
How we work
Simple. Personal. Commercial.
Understand
We start by understanding your current sourcing structure, products, volumes, suppliers and commercial objectives.
Explore
We identify suitable manufacturers and explore alternative sourcing or commercial opportunities.
Evaluate
Suppliers are reviewed based on capabilities, quality, specifications, certifications and commercial terms.
Connect
We coordinate introductions, samples, factory discussions and supplier communication.
Develop
Where there is a strong fit, we support the relationship and help develop the partnership further.
About Salm Global Foods
Ronald Salm
Ronald Salm
Founder & Managing Director · Europe & Asia
Ronald Salm is a Dutch entrepreneur with a background in hospitality, food & beverage and commercial business development.
Over the years, he has worked as a hospitality entrepreneur, partner and consultant, supporting concepts, teams and businesses across Europe and Asia.
His experience in hospitality has given him a strong understanding of food, consumer behaviour, emerging trends, product development and commercial opportunities. Having lived and worked internationally, Ronald has also developed a broad perspective on different markets, cultures and ways of doing business.
Through years of building relationships across Europe and Asia, he has developed an extensive international network of manufacturers, suppliers, hospitality professionals and business partners.
Salm Global Foods brings these worlds together.
Ronald’s role is to act as a trusted commercial link between European buyers and Asian partners — identifying opportunities, building relationships and helping both sides work together more effectively.
“For me, international business starts with trust, strong relationships and understanding both sides of the table.”
Our philosophy
Business is built on relationships
Strong international partnerships require more than competitive pricing. They require trust, communication, reliability and a clear understanding of what both sides are trying to achieve.
We believe the strongest opportunities are created when buyers and manufacturers view each other as long-term partners rather than simply customers and suppliers.
Let's explore the opportunity
Start the conversation between Europe and Asia.
Whether you are a European food business looking for sourcing opportunities in Asia or an Asian manufacturer looking to expand into Europe, we would be happy to start the conversation.
Get in Touch
Ronald Salm
Founder & Managing Director · Salm Global Foods
Europe | Asia